Publisher Services – We offer an array of services designed to meet each publisher’s specific needs. Strauss Consultants is a one-stop-shop for handling all aspects of sales and marketing to the U.S. market.
- National Account Representation – We sell to the National Trade Accounts such as Barnes & Noble, Borders, Walden, Hastings, Books A Million, Ingram and Baker & Taylor. We eliminate the red tape to help our publishers avoid costly mistakes.
- Sales & Marketing Management – We have access to a network of sales representatives who will sell and promote your titles into the regional chains, wholesalers, independent bookstores and specialty shops.
- Distribution Coordination for the U.S. & Canada – For you distribution or fulfillment needs, we can help set you up with a warehouse that is best designed to suit you specifically.
- Publishing Consultation – We provide advice and assistance regarding sales, marketing, strategic planning, and publicity; from producing effective jacket designs to creating publicity and marketing programs designed to increase exposure to the trade, as well as the consumer. We can provide you with direct feedback from our customers on sales potential, jacket design and cooperative marketing programs.
- Remainder Sales & Hurt Sales – We make every part of your list work for you.
- Bookstomarketnow Publishing Plus Progam: Bringing authors’ creations through to the consumer, the BookstoMarketNow Programs are designed to move a self-published book into book chains, independent book stores, online books stores and through to the consumer via marketing strategies, radio interviews and social marketing. A partnership between Strauss Consultants and Conscious Media Relations, the BookstoMarketnow program provides a comprehensive solution to the author looking for distribution and marketing to energize books sales, author recoginition and op-in list-building.
- Publisher Sales Software –
- The National Accounts Database (NADB) – Is software we have created to help small publishers easily format their book lists into the buy sheets and spreadsheets required by national trade accounts such as Barnes & Noble, Borders, Ingram and Baker & Taylor. The NADB was created by sales reps who were simply fed up with manually doing hours of paperwork just to get into the position to sell books. This unique database program automates the process of prepping your titles. The National Accounts Database Version 8 is the best ever. With ONIX file feeds now incorporated, you are ready to supply whatever your accounts may need, thus saving you time. If you are interested in a obtaining a 30-day trial version of this program go to: www.pubsalesresource.com
- POS Data Analyzer – There is no shortage of sales data in today’s market. But how can you make sense of it while turning that information into actionable intelligence? Our new POS Data Analyzer program does just that. Created and developed by Sales Reps, this package allows you to import all of your POS data from Amazon, B&N, Borders, Walden, Books-A-Million and Baker &Taylor and Ingram as you receive it. The built in queries can show you where there are gaps in the market, help you spot upcoming trends faster, and give you an up-to-date look at inventory holdings. To download a trial version go to: www.pubsalesresource.com
Internet Marketing Campaigns – Creating an online presence to generate buzz is crucial for authors and small publishers in the age of the Internet. Our offerings are tailored to your unique needs, and are flexible enough to always be relevant.
- Blogging & Optimized Website Content – You need web surfers to find you first amid the vast sea of information out there. We write and optimize all content for blogs and websites so that you shoot to the top of a Google search.
- Blogger & Online Outreach – Getting the word out to online influencers about your book or products creates buzz and can boost sales. We build these relationships for you, and reach out to the most relevant outlets from blogs, review sites, to book groups.
- Social Media – Social media networking can be used to build a following. We position your book or product at the center of influential online dialogue to maximize buzz.
- Online Advertising – Pay per click campaigns (PPC), affiliate programs, and Google AdWords are important tools to promote your brand. We will customize a campaign for you so it runs where it will reach your audience at the highest moment of relevance.
- Optimized Press Releases – We write and disseminate optimized press releases to newswire services to promote your books, website, and blog to create buzz.
- Do It Yourself Internet Marketing Campaigns – This service is designed to make Internet marketing user-friendly. Those who may be crunched for time, or on a tight budget, will find this offering particularly helpful for establishing themselves online with little to no technical knowledge.
