Making Information Pay 2010
Date: Thursday, May 6, 2010
Time: 8:00 a.m.–1:00 p.m. ET
Location: McGraw-Hill Auditorium, NYC

URL: http://www.bisg.org/mip

Publishing Business Conference and Expo
Date: March 8–10, 2010
Location: Marriott Marquis Times Square, NYC
URL: http://publishingbusiness.cvent.com/EVENTS/Info/Summary.aspx?e=1af1c1c1-b104-4d22-9da1-3f27bb48a3e9

BISG & NISO at ALA Annual Conference
Date: June 25, 2010
Time: 12:30 p.m.–4:00 p.m. ET
Location: American Library Association Annual Conference, Washington, DC
URL: http://www.bisg.org/events-0-511-bisg-niso-at-ala-annual-conference-2010.php

The Board of Directors of The New Atlantic Independent Booksellers Association has written an open letter to Publishers and asked them not to cut Reps
It does seem to be a self-fulling prophesy. Publishers are cutting field reps because of dwindling sales with independent bookstores. However sales are likely to fall even further if you don’t have a person helping the buyer make sensible decisions for their store. It baffles me that publishers are cutting their sales staff now when a sale is even harder to come by. Until the day everyone is set up for web presentations there is nothing that replaces the face to face, deeply personal relationship that the sales rep has with the buyer.
The letter from NAIBA describes the situation perfectly:

We are alarmed with what appears to be a trend in the sales division of publishers–the removal of field sales reps to independent bookstores. This draconian move against our bookselling segment will be responsible for the disappearance of book culture.

Field sales reps are a crucial part of our business. Each regional independent booksellers association and Publishers Weekly honors an outstanding field rep each year. We can’t think of another publisher position that gets this recognition. We devote countless hours at conferences refining the sales rep/bookseller relationship. They are that crucial to us.

Restricting field reps to large stores will give publishers a skewed view of what is a very diverse world–independent bookselling. Sales reps take the time to know our stores, what our customers like, and what is on our shelves. They are the industry worker-bees, travelling the region, taking ideas and trends and pollinating other stores. We learn about other stores from them, what others are reading and loving; what is selling; marketing tips; event ideas; what the publisher is doing; and what authors have books coming out in the next season. They make fans for authors out of our frontline booksellers. They cut through the catalogs to make sure we carry what we’ll be able to sell, and their endorsements are why we buy what we might have ignored.

These reasons are why cuts in field sales reps devastate us. Have you really thought about what this stricture will mean to you? Fewer book sales. Without a doubt, we are not ordering as much through telemarketing. We are definitely not focusing on your backlist through tele-sales, and we definitely miss titles from the frontlist. We also don’t buy as much direct, which makes independent bookselling a less profitable business. The vicious cycle is that we buy less because we don’t have sales reps, and then you devalue our business because we aren’t buying as much as we used to.

We understand the corporate need to save money. There are more efficacious and less exclusionary ways to cut your budgets. You know what they are because independent bookstores have been telling you what they are for years. Cut multiple ARC mailings. Do away with promotional gimmicks that go from mailbox to garbage can. Consider publishing fewer titles, fewer hard covers, fewer copies. Take a hard look at celebrity advances.

We exist to sell your books, those unique and hard to place titles, not just the established authors. Field sales reps are the tools we need to do that for you. As much as you would like to think a tele-salesperson is doing the same job, you are sadly mistaken. A field sales rep is far more than a person filling in an order form.

Don’t cut our lifeline to your books.

Things are so intense in the world today that I decided to do something fun. I created a video at Animoto It was easy. I uploaded my pictures from my vacation with my dog Izzy and my cousin and her dog in Vermont and then I uploaded a song. I could not upload from my Itunes library as you can only upload MP3’s so I used their collection. I will keep working on it.
But in the meantime it was incredibly easy. They give you a free 30 second video and then charge for anything beyond that. I can start embedding this in promotions and marketing plans now. Very cool, Animoto!

Create your own video slideshow at animoto.com.

The Renegade Craft Fair (RCF) will commence from June 14-15 at the McCarren Park Pool in Brooklyn. The RCF is a new but fast growing event that showcases DIY products with handmade crafts ranging from comic books to craft kits, silkscreened posters to reconstructed clothing, great for the gift market. The event is held 4 times a year in Brooklyn, NY, Chicago, IL and San Francisco, CA.

The New York Center for Independent Publishing (NYCIP) will hold its next event in the Emerging Voices Series on Wednesday June 12, starting 6:30pm at The General Society of Mechanics and Tradesmen library. This installment will highlight and discuss the authors and publishers of influential small presses in New York, with particular focus on a panel discussion featuring Europa Editions, an independent press dedicated to bringing a new voice to the American literary market.