Category Archives: Book Marketing
Book Publishing 101 with Karen Strauss
On Sept. 22, from 9am-6pm at the NYU Kimmel Center, Publishers Weekly magazine, will hold Book Publishing 101 and Karen Strauss will speak at 2:30pm on the topics of book marketing and publicity. Continue reading
BookStream TitleWave
On Aug. 4, from 10am to 4pm, this free event for booksellers and book buyers will take place at the Nassau Inn in Princeton, NJ. Continue reading
Free Book Samples
Could giving away free book samples drive more book sales, like giving away samples of deli meat makes grocery shoppers want to buy more? The cosmetics industry, for example, has used free samples of their products to grab customers for … Continue reading
Lost TV Show Book Club
ABC Network’s hit Lost TV show now has a book club. The TV show book club will be, “home to any and all literary references made on the show–from Stephen King to Kurt Vonnegut.” At a time were television can … Continue reading
Green Book Production
Green book production is a vital next step in reversing global warming. We can all do our part at home recycling bottles and paper, but the next step is to get whole industries involved in being more eco-friendly. Eco-Libris is … Continue reading
Online Book Clubs
With the wealth of book reviews and information online, and the massive discounts offered by places like Amazon.com, book clubs are being given a run for their money. How can online book clubs still thrive? The Progressive Book Club (PBC) … Continue reading
Book Marketing Strategy and Brand Building Online
Translating your company’s brand identity, promoting products, and driving sales online can present a big challenge in the face of smaller niche markets. Thankfully, for as many obstacles as the Internet presents, it also offers innovative solutions. Not only must … Continue reading
PAMA Party Jun. 17
PAMA party on Jun. 17, from 6-9pm at Bar 13 in NYC. Continue reading
