Category Archives: Book Marketing

Success Stories

Had you told Amanda Hocking she would be a best selling author a mere couple of years ago, while she was being rejected time after time by publishers, no one, including herself, would have believed you. But a sudden decision … Continue reading

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A History Lesson

By the late 1500s the first widely recognized publishing house, House of Elzevir, arose. Five centuries later, their legacy is still reigns as writers of all backgrounds dump their manuscripts to publishers in a manner that can only be paralleled … Continue reading

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New York Bound Bookshop launches website

I am glad to see that an old favorite bookshop has at least established a virtual presence on-line. The Store: New York Bound Bookshop The New York Bound Books website www.newyorkboundbooks.com is a new resource dedicated to all things New … Continue reading

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62% say Twitter is a Fad - Huh?

Mike Shatzkin, who is always informative as well as entertaining opened the annual BISG Making Information Pay seminar with some results from the survey they sent out to publishing professionals. 62% say Twitter is a fad, soon to pass More … Continue reading

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Publishers Weekly Gets Sold

Publishers Weekly has been acquired by PWxyz, LLC, a newly formed company headed by one-time PW publisher George Slowik. The acquisition includes the Web site Publishersweekly.com and Publishers Weekly Show Daily. The new company will retain all of PW’s editorial, … Continue reading

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B&N “moves in with Lynch” Names him CEO

In a surprise move, Barnes & Noble named William Lynch, president of the company’s Web division, as chief executive, replacing Steve Riggio, who will remain as vice chairman. Some industry analysts were surprised that Mr. Lynch had been promoted so … Continue reading

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New Atlantic Independent Booksellers Association asks Publishers to keep Reps in the Field

The Board of Directors of The New Atlantic Independent Booksellers Association has written an open letter to Publishers and asked them not to cut Reps
Publishers are cutting field reps because of dwindling sales with independent bookstores. However sales are likely to fall even further if you don’t have a person helping the buyer make sensible decisions for their store. It baffles me that publishers are cutting their sales staff now when a sale is even harder to come by. Continue reading

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The new Ipad is up

http://www.apple.com/ipad/ Personally I liked the name Islate better but who am I to quibble with Microsoft. iBooks Here’s the books component: “The iBooks app is a great, new way to read and buy books. Just download the app for free … Continue reading

Posted in Authors, Barnes & Noble, Book Marketing, Book Sales, Books, Borders, Gadgets, General, Internet Marketing, Publishers, Publishing Technology | Tagged , , | 1 Comment

My first Video

Things are so intense in the world today that I decided to do something fun. I created a video at Animoto It was easy. I uploaded my pictures from my vacation with my dog Izzy and my cousin and her … Continue reading

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Amazon Connect and Author Blogs

Considering the current economic climate, it has never been a better time for publishers and authors to turn their focus to lower cost, high impact Internet marketing. Amazon Connect is one new vehicle for our Internet marketing efforts, which has … Continue reading

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